CNBC Examines GameStop’s Ascent to Success

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GameStop, the popular video game retailer, has seen an unprecedented rise to success over the last several weeks.

On Tuesday, CNBC hosted a special report focused on the company’s meteoric financial ascent. The report featured CFO Jim Fitzgerald who discussed why GameStop is thriving in such uncertain market conditions. This report examined the various factors that have led to GameStop’s success and whether or not this upward trend can be sustained.

History of GameStop

GameStop, the global video game retail powerhouse, has been a pillar of the gaming community for over thirty years. Founded in 1984 by former Harvard MBA student James McCurry and now headquartered in Grapevine, Texas, GameStop began as a small software retailer known as Babbage’s. It wasn’t until its first major acquisition of Software Etc. in 1994 that it became the beloved “GameStop” we know today. 

Since then, GameStop has become renowned for its unique trade-in system, exclusive preorder bonuses, and popular “Power Up Rewards” loyalty program –– not to mention their “pro day Tuesday” discounts on new releases and hardware repairs.

GameStop’s success has been nothing short of remarkable. Founded in 1984, the American video game retailer has grown from its humble beginnings to become a powerhouse in the gaming industry. Since then, GameStop has become renowned for its unique trade-in system, exclusive preorder bonuses, and popular Power Up Rewards loyalty program. Through these initiatives and more, GameStop is able to provide customers with an unparalleled shopping experience that keeps them coming back for more.

The CNBC article examines exactly how GameStop was able to reach such great heights of success. It delves into their innovative business model and marketing strategies that have made them so successful. It also looks at their ability to adapt over time as the retail landscape evolves and incorporates new technologies like virtual reality into their offerings.

Rise in Share Prices

The stock market has been a roller coaster ride in 2021, and Gamestop is no exception. On Tuesday, shares of the video game retailer surged as much as 28 percent in premarket trading due to news that Chewy co-founder Ryan Cohen had increased his stake in the company. The news sent investors into a buying frenzy, pushing share prices up even further. 

According to CFOTitzgeraldCNBC analyst Jeremy Klein, “The rapid rise of GameStop’s share price on Tuesday was driven by growing investor interest in the potential upside associated with Ryan Cohen’s involvement” He continued “Mr. Cohen has an impressive record at Chewy and investors are anticipating that he could bring similar success to GameStop.” This move is seen as an effort to continue transforming the company from brick-and-mortar retail to ecommerce sales.

According to CFOTitzgeraldCNBC analyst Jeremy Klein, the rapid rise of GameStop’s share price on Tuesday was driven by growing investor interest in the video game retailer. Klein believes this surge was largely due to an influx of amateur traders taking positions in a stock that has been historically overlooked by Wall Street professionals.

Klein suggests this shift is reflective of a larger trend towards democratization of the stock market, as it appears small investors are becoming increasingly comfortable investing in stocks they believe have potential for significant growth. He notes that GameStop’s success could signal a newfound confidence from retail investors who may be willing to take on greater risks with their investments.

Klein also acknowledges what he calls “an old school approach” to investing, where new investors are eager to invest in companies they understand and can relate to, such as GameStop.

Role of Redditors

Redditors have recently made headlines by playing a major role in the stock market rally of GameStop. Following discussions on Reddit, traders and investors created a surge of buying for GameStop stocks on Tuesday, January 26th. This surge occurred due to the collective efforts of Reddit users who wanted to make a statement against Wall Street’s hedge funds. The discussion began with CFOFitzgeraldCNBC’s tweet which stated “GameStop is up over 400% today.”

The ensuing surge resulted in a huge increase in stock prices that caught Wall Street by surprise and forced them to take drastic measures such as halting trading at one point. Furthermore, it ignited an intense debate about whether or not this was ethical and if it had gone too far.

The video game retailer, GameStop, has been on the stock exchange for quite some time. But recently, Wall Street was caught off guard when GameStop’s stock prices suddenly surged. This unexpected and dramatic increase forced Wall Street to take drastic measures, such as halting trading of the company’s shares.

The CNBC business news network recently examined GameStop’s ascent to success in order to better understand what caused this surge. The report highlighted how novice investors utilizing online forums drove up share prices through strategies like short-selling and buying calls options. It also discussed how this risky investing tactic led to a tremendous rise in GameStop’s stocks that was not anticipated by Wall Street experts or financial advisors.

Impact on Investors

Tuesday saw the markets in a frenzy, as investors rushed to take advantage of a unique opportunity: Gamestop stock. The video game retailer’s stock has seen a drastic increase in value over the past week, with day traders and amateur investors alike investing heavily in an effort to capitalize on its growing popularity. 

The driving force behind this surge is none other than CFO Fitzgerald from CNBC, who has been encouraging viewers to invest in Gamestop for weeks now. His advice and insight have spurred numerous small-time traders into action, leading to an unprecedented spike in stock prices. As gamestop continues to rise and fall without any warning or explanation, it’s clear that this will be an interesting situation for all involved – especially those investors who are hoping to make some big gains off their sudden decision.

CNBC recently released an in-depth investigative report into the recent surge in GameStop stocks. It follows on from months of speculation and speculation, as investors from all walks of life attempt to capitalize on a surge that has seen the stock’s value grow by over 1200%.

The driving force behind this surge is none other than CFO Fitzgerald from CNBC, who has been encouraging viewers to invest in Gamestop for weeks now. His advice was spot on, with stocks rising to the tune of double-digit gains every day. However, some are wondering whether his advice holds any weight given his position at CNBC and if he is using his network status to manipulate GameStop’s success.

Analyzing the Future

CNBC examines video retailers’ ascent to success. GameStop, the leading video game retailer, has experienced a meteoric rise in popularity and stock value over the past year. How did they achieve such a feat? CNBC dives into this question and more, examining how the company is positioned for future success.

The gaming industry has been on an upward trend since 2018, with many households investing in both console and mobile gaming. To keep up with demand, GameStop shifted its focus to digital sales and e-commerce markets—a decision that quickly paid off. They also increased their inventory of exclusive products which gave them an edge over competitors like Amazon or Best Buy.

CNBC takes a look at other factors that have contributed to GameStop’s success including its unique customer loyalty program and expansive retail network.

Analyzing the Future of GameStop has become a hot topic for investors following the news that the company is considering closing down its brick-and-mortar stores. On Tuesday, CNBC’s CFO FitzGerald reported that GameStop’s stock was up almost 60 percent on the news. Despite this recent surge in value, analysts are split on what this could mean for their future success.

One side of analysts believes that these store closures could signal an end to GameStop’s physical presence, placing them at a disadvantage when it comes to competing with other digital gaming giants such as Amazon and Google. This view suggests that without the advantage of brick-and-mortar locations, they will not be able to compete with larger tech companies who can offer more convenience and better deals to customers.


GameStop has had an incredible run in the stock market recently, thanks to savvy investors and a unique combination of enthusiasm and financial acumen. The company’s ability to anticipate consumer trends has allowed it to stay ahead of the competition, while its corporate strategy has enabled it to maximize shareholder value. GameStop has come a long way since its humble beginnings as a video game retailer in the 1980s, and it looks like it will continue to be a major player in the financial markets going forward.